Education:
- MBA, Marketing Option, University of Leicester, Leicester, U.K.
- BA, University of Cape Coast, Cape Coast, Ghana
Brief Biography:
Patricia Boachie joined Regent University in 2008 and is currently a marketing lecturer - teaching Marketing Management, Marketing Strategy and Public Relations. She graduated from the University of Cape Coast with a BA degree in English & Religions, and from the University of Leicester in Leicester, United Kingdom, with a Masters Degree in Business Administration (Marketing Option). Patricia also sought professional qualifications through the Chartered Institute of Marketing (CIM) Postgraduate Diploma in Marketing. She is particularly interested in the development of Ghanaian brands and the local attitudes towards them, and is therefore currently exploring research opportunities in this area.
Scholarly/Research Interests:
- Development of Traditional Ghanaian Brands into International Brands
- Corporate Ethics and Social Responsibility: Exploring its current role in national development
Courses Teaching/Taught at Regent University:
- Principles of Marketing
- E-Commerce Marketing
- Marketing Management
- Marketing Strategy
- Public Relations
- Supply Chain Management
Memberships of Professional Bodies:
- Member, Chartered Institute of Marketing (CIM) U.K.
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