BBA with Media, Environmental & eCommerce

Programme Philosophy and Objectives
In Africa and the rest of the world today, the business environment is changing so rapidly that we cannot continue to do business now the way we did it yesterday.  Rapid changes in technology, resource allocation, structural shifts in the economy, changes in consumer preferences, global competition, and shifts in the employment market, environmental issues, and media, necessitate a better understanding of the role and nature of business in contemporary society. The objective of the four-year Bachelor of Business Administration (B.B.A.) degree programme is to produce up-to-date, assertive and effective executives for business and other organizations, and also equip students for postgraduate studies in business.

The programme provides a well-rounded business education with specialization in e-commerce. It is designed to help students’ develop an in-depth understanding of one of the modern business concentrations and learn a broad range of managerial capabilities, problem solving and communication skills. The programme aims at developing students’ intellectual ability, executive personality and managerial skills through an appropriate blend of business acumen and education.

Key issues will be on history of the Internet and electronic commerce on the WWW: case studies of success and failure; technologies and applications of cryptographic techniques for privacy, security and authentication, digital money, digital signature transaction processing; business oriented aspects of wired and wireless access technologies, multimedia streaming, XML, entrepreneurial skills for defining, protecting, growing and raising capital for e-business; international policies and governmental regulation, online auctions and other trading mechanisms, safe exchange, copyright protection and security, online payment mechanisms, web software infrastructure, personalization and user tracking, integration of catalogs and other trading information.

Career Goals

Graduates of this programme can work in the banks and other financial institutions and giant corporations as:

• e-Commerce business and systems analyst
• e-Commerce developer
• e-Commerce project leader / coordinator
• Web application specialist / consultants
• Business System Analyst
• Customer Service Executive
• Process Re-engineering Executive
• Quality Manager
• Online Retail Manager etc.